Thanks to my friends over at Purple PR I am excited to bring you the latest release, ‘Born To Die’, from exciting break through artist Lana Del Rey.

Lana’s latest track is set to be released on 23rd January 2012 with her album, also entitled ‘Born To Die’ released a week later on the 30th January.

“Born To Die” follows Lana’s first single “Video Games” which began its life online in July accompanied by a video created by Lana.

Since then “Video Games” has amassed over 8 million hits and on release hit the i-tunes #1 position in 9 countries including the UK, Australia, Holland and France and is currently #1 in Germany. Also a massive critical smash, it has recently been hailed as the #2 track of the year by Q Magazine, with Q Magazine also awarding her the “Best New Thing” award at the Q Awards.

“Born To Die” is a suitably noir follow up to  “Video Games” and is coming with an incredible video conceived by Lana and Directed by Woodkid. A Remix EP will also be released, including mixes from Damon Albarn, Woodkid and Clams Casino.

The album, “Born To Die”, is a collection of tracks about which Lana says “The songs I’ve written are an homage to true love and a tribute to living life on the wild side.” Album tracks include “Million Dollar Man”, “Off To The Races”, “Blue Jeans” and “Carmen”.

“Born To Die” the single is released on Sunday January 23rd on Polydor Records on download and 7″ vinyl picture disc.

“Born To Die” the album is released on Monday January 30th on Polydor Records on download and CD.

You can pre-order the album now via various outlets:

Amazon – http://bit.ly/LanaAmazon

HMV - http://bit.ly/LanaHMV

Play.com - http://bit.ly/LanaPlay

I am honoured to present Lana Del Rey and her new single ‘Born To Die’ right here:

For instant updates from the World of Music & Entertainment follow me on Twitter: @FunkyMrG